Watch Hrithik Roshan, Afsar Zaidi, and our President, Sid Shah – discuss Bollywood’s first celebrity brand extension with Hrithik Roshan’s HRX sports and casual apparel brand.

We are extremely excited to showcase the AV of the Bollywood social expressions. This is the first Bollywood licensing deal that has truly gone global which was ideated, developed, and managed by us for our client Yash Raj Films. Currently sold all over India at Archies, and now available in almost 15 countries. So far […]

South By Southwest (SWSX) is the place to be if you are in the start-up, music, design, and brand world. It has become so big that sponsorship opportunities are in the most unique places. You can pretty much brand anything, at a cost. Branded food truck: $2,000 per day, five days = $10,000. But the costs […]

We are always so inspired by charity, especially when it is innovative and solves a real problem. See what Simon Berry did of ColaLife. He partnered with Coke’s impressive distribution system to ensure essential medicine was delivered to the most remote villages. The result of their efforts so far is the AidPod (pictured above), a […]

  We are so excited about these cards that we ideated with our client Yash Raj Films and our licensing partner Sound Konnect’s BollyXpress! It is the first ever export of Bollywood inspired social expressions. Available globally….see the full collection here and buy online here!

We love this product innovation, sadly build upon an insight……

This was a pretty innovative activation that meshed offline and online….

We think this is going to play….. Brad Pitt who has a sustained interest in architecture and design, evidenced from his role as narrator for PBS TV series Design e2, his ‘Make It Right foundation’, which enlists prominent architects to create quality affordable housing in post-Katrina New Orleans, and by his high-end collecting of modernist […]

Love the creativity behind this….although I am pretty sure everybody in this is a model..

A luxury motel located in Kaohsiung City, Taiwan has created an awe-inspiring Batman-themed room with trademark Batman logos and a life-size Batmobile. Wonder if they are paying a royalty? doubtful.